CFOtech Canada - Technology news for CFOs & financial decision-makers
Canada
Guides
#
artificial intelligence
#
data analytics
#
digital transformation
#
fintech
#
health technologies
Search
Stories by Dina Vardouniotis
The evolution of loyalty toward agentic financial journeys
Wed, 19th Nov 2025
#
data analytics
#
fintech
#
cx
Banks and credit unions are shifting from transaction rewards to building trust and personalised relationships, using AI to anticipate customer needs and enhance loyalty.
