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Paymath is targeting software-as-a-service companies that use aggregators for embedded payments, building on existing work with NotaBene Legal and other Canadian software groups.
The Montreal-based payments technology and advisory company wants to serve as the payments department behind its software partners. Its model is aimed at SaaS providers that want to embed payments into their products and generate revenue from payment volume without building in-house payments teams.
Paymath supports partners with processor and technology selection, integration, merchant onboarding, pricing, customer support, and ongoing optimisation. It is focusing on SaaS businesses whose customers already manage operations and billing inside software platforms and could benefit from handling payment and reconciliation in the same environment.
The approach is designed for software companies that rely on payment platforms such as Stripe, Adyen, Paysafe, and PayPal through aggregator arrangements. Some SaaS providers may want to review those set-ups if they are not earning revenue from payments, if payment volume has grown without improved commercial terms, or if they are managing several payment integrations with inconsistent pricing and merchant experiences.
Embedded payments
Embedded payments have become a significant part of software business models as vendors seek to increase revenue from financial services sold through their platforms. In practice, the model lets merchants take payments, match them with invoices, and handle deposits without switching between separate systems.
Paymath argues this can strengthen the link between operations, billing, and collections. For merchants using those platforms, a single workflow can simplify accounts receivable management and reconciliation.
The company is already rolling out the model with several software platforms, including NotaBene Legal, which provides management software for legal professionals. Paymath is using that example to show the model can work in vertical software markets where sector-specific workflows matter.
A testimonial from NotaBene Legal founder Jean-François Chabot underscores that point. "PayMath quickly grasped the specific challenges of my sector and implemented an effective model to support our clients," said Chabot.
Paymath said Chabot also highlighted its onboarding process and after-sales support as important parts of the customer experience, although it did not provide a direct quote on those points.
National expansion
As part of the expansion, Calvin White is joining the business as Director of Partnerships. He will work with software companies across Canada to identify where payments can be embedded, revised, or monetised within their products.
The appointment suggests Paymath is placing greater emphasis on partner acquisition as competition grows in software-integrated payments. Payment providers, processors, and specialist advisory firms are all trying to secure positions inside SaaS ecosystems, where transaction flows can produce recurring revenue and stronger customer retention.
For software companies, one central question is whether a standard aggregator model still fits once transaction volumes increase. Aggregators can offer a simple starting point for embedding payments, but larger platforms often seek more tailored commercial terms, more direct support, or a more consistent experience across their user base.
Paymath is presenting itself as an intermediary that helps software firms assess those trade-offs while staying focused on their own products. It says it can help unify payment strategy across a platform where multiple integrations or fragmented merchant pricing have emerged over time.
The broader shift reflects how payments are moving from a back-office function to becoming part of the software product itself. In sectors where invoicing, collections, and reconciliation are closely tied to day-to-day workflows, vendors have growing incentive to treat payments as part of the customer experience rather than as a separate service.
For Paymath, the move marks an effort to reposition the company from a provider of payment solutions to a behind-the-scenes partner for SaaS businesses seeking a greater share of the economics tied to transaction volume.