Australian stories - Page 15

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

Most global firms have cloud setups from tactical choices, but hybrid models and AI are driving stronger strategies amid rising security and sovereignty concerns.

An effective ALS treatment could create up to USD $143 billion in value over ten years, easing healthcare burdens in seven major economies including the US and UK.

Siemens has acquired Setmetrics technology to enhance Brightly Software's energy efficiency modelling, pushing for more sustainability.

The global data centre power market is set to reach USD $50.51bn by 2030, driven by AI, telecoms growth, and strong sustainability goals worldwide.

Microsoft will enable in-country data processing for Microsoft 365 Copilot interactions in 15 countries by 2026, enhancing control and regulatory compliance.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.

Prezzee appoints Edwin Ter Wijlen as Chief AI Officer to drive smart, responsible AI innovation and global growth across its digital gifting operations.

Avanade launches Microsoft-based tools to help midmarket firms optimise cloud costs, enhance security and improve customer experience with ready-to-deploy solutions.

AI adoption in process safety grows, but impact on reducing incidents lags as industries face ageing assets and skill shortages, says Sphera report.

Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.

The Access Group enhances SaaS resilience and global data management by adopting Pure Storage, securing services for 160,000 organisations worldwide.

Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.

Responsive's Fall 2025 Release launches AI agents and no-code tools to help global enterprises boost sales with smarter, data-driven insights and faster responses.

Bitdefender has launched GravityZone PHASR globally, a standalone endpoint security system using behaviour-based defence to prevent ransomware and LOTL attacks.

SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.

Heidi has raised USD $65 million to expand its AI tool that saves clinicians millions of hours by automating administrative tasks, boosting healthcare capacity.

Humanforce appoints Aaron Thorne as Chief Sales Officer to drive global expansion and strengthen sales in frontline workforce management sectors.

Global volatility is revealing key risks in Asia Pacific firms' finance operations, with fragmented intercompany processes causing cash and compliance issues.