Connected TV stories
Advertising and related revenue climbed 54% in the second quarter as TiVo's connected TV platform passed 6.3 million monthly active users worldwide.
Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.
Live sports and news streams could see more revenue and flexibility as AWS adds tools for low-latency ads, multiview and AI metadata.
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
The rollout replaces legacy IPTV infrastructure across France for 5.5 million fixed-network customers and 27.4 million mobile users.
Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.
Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.
Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.
Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.
The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.
Growth is expected to ease to 11.5% in 2027 as retail media matures, with Amazon still dominating US and European ad spend.
Advertisers can now target Australian connected TV households more precisely as Fetch TV adds HopprTV audience data to its ad inventory.
The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.
Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.
The tie-up gives Commonwealth Bank a branded slot beside 24-hour market coverage as households face interest rates and cost-of-living pressure.
The agency's US push gives advertisers an alternative to pricier digital auctions, as it opens access to connected TV, linear television and audio.
Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.
