Connected TV Stories

Canadian Stories

Connected TV stories

BrandMo Tech launches culture-first adtech hub in Toronto

Advertisers may gain more precise targeting as the new platform uses weekly cultural and behavioural signals to refine audience understanding beyond demographics.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Global Stories

Connected TV stories

AI Agents

pubX raises USD $5m, acquires media quality firm Compliant

The acquisition will fold Compliant's media quality signals into pubX's automated ad-buying tools as it expands in the United States.

By Karen Joy Bacudo • 4 min read • Last week

Streaming

TiVo Ads tops 6.3 million users as revenue jumps 54%

Advertising and related revenue climbed 54% in the second quarter as TiVo's connected TV platform passed 6.3 million monthly active users worldwide.

By Joseph Gabriel Lagonsin • 4 min read • This month

Marketing Technologies

Amazon Ads launches Agent & DVA+ for unified buying

Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Streaming

AWS adds live streaming tools for ads, metadata & multiview

Live sports and news streams could see more revenue and flexibility as AWS adds tools for low-latency ads, multiview and AI metadata.

By Raphael Veloso • 4 min read • Last month

Marketing Technologies

Amazon Ads expands Prime Video formats in Australia

More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.

By Sean Mitchell • 4 min read • Last month

Personalisation

TiVo launches Agent TiVo for AI entertainment discovery

Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Bouygues Telecom launches Cloud TV with Aurora & Kaltura

The rollout replaces legacy IPTV infrastructure across France for 5.5 million fixed-network customers and 27.4 million mobile users.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • Last month

Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Sat, 29th Aug 2026

Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 28th Aug 2026

Data Protection

LG unveils 2026 AI TVs with Shield security at IFA

Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.

By Mark Tarre • 4 min read • Fri, 28th Aug 2026

Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Wed, 26th Aug 2026

Digital Media

Nexxen standardises Smart TV home screen ad buying

Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.

By Mark Tarre • 3 min read • Wed, 26th Aug 2026

Marketing Technologies

Ogury appoints Nadav Perry as Chief Revenue Officer

The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.

By Sofiah Nichole Salivio • 3 min read • Wed, 26th Aug 2026

Stories from Other Regions

Connected TV stories

Data Analytics

Samsung Ads unveils new CTV tools & content in Australia

Streaming now accounts for 73% of viewing time on Samsung sets in Australia, prompting new ad formats, measurement tools and local content.

By Mara Sugue • 5 min read • Last week

Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Last month