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Connected TV stories

Nexxen launches Smart TV home screen ads in Asia-Pacific
Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Thu, 28th May 2026
Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Samsung Ads, Eyeota team up on connected TV targeting
Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 26th May 2026
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Wed, 20th May 2026
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Wed, 20th May 2026
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
CTV fraud surges 140% as AI schemes spread globally
Data centers

CTV fraud surges 140% as AI schemes spread globally

Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Thu, 7th May 2026

Stories from Other Regions

Connected TV stories

Sabio launches UK Household Graph for CTV targeting
Data Protection

Sabio launches UK Household Graph for CTV targeting

Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.

By Sean Mitchell • 3 min read • Mon, 1st Jun 2026
KERV.ai partners Canela Media in Spanish-language deal
Nielsen

KERV.ai partners Canela Media in Spanish-language deal

Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.

By Sean Mitchell • 3 min read • Wed, 27th May 2026
Freeview NextGen brings free-to-air TV to broadband
Wi-Fi

Freeview NextGen brings free-to-air TV to broadband

Viewers will get free-to-air channels via broadband or Wi-Fi on compatible TVs, reducing reliance on aerials and separate apps.

By Mark Tarre • 4 min read • Mon, 18th May 2026
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
Premium media lifts brand trust, The Trade Desk finds
Social Media

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Mon, 11th May 2026
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.

By Sean Mitchell • 3 min read • Fri, 8th May 2026
Koddi adds TV advertising via Comcast Universal Ads
Marketing Technologies

Koddi adds TV advertising via Comcast Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • Fri, 8th May 2026