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Connected TV Stories - Page 8

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Connected TV stories

Explainer: Oscars to stream on YouTube after long TV era
Digital Transformation

Explainer: Oscars to stream on YouTube after long TV era

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

By Sean Mitchell • 8 min read • Tue, 23rd Dec 2025
Samsung unveils 2026 Micro RGB TV range with AI boost
Digital Entertainment

Samsung unveils 2026 Micro RGB TV range with AI boost

Samsung will debut a full 2026 Micro RGB TV lineup from 55 to 115 inches, adding AI-powered processing, colour upgrades and spatial audio.

By Sean Mitchell • 5 min read • Fri, 19th Dec 2025
Innovid boosts Social Ads Manager with Reddit tools
Marketing Technologies

Innovid boosts Social Ads Manager with Reddit tools

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

By Melania Watson • 4 min read • Thu, 18th Dec 2025
Nexxen & Tubi expand programmatic streaming in Australia
Nasdaq

Nexxen & Tubi expand programmatic streaming in Australia

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

By Sean Mitchell • 3 min read • Tue, 16th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Ocado Ads partners with Epsilon to boost retail media targeting
Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
TripleLift expands Pause Ads to more streaming platforms
Marketing Technologies

TripleLift expands Pause Ads to more streaming platforms

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
AppsFlyer unveils AI-powered marketing suites for data & security
Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Vevo launches AI-powered ad tools to boost brand targeting
Artificial Intelligence

Vevo launches AI-powered ad tools to boost brand targeting

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
monday.com launches playful AI campaign to combat workplace angst
Marketing Technologies

monday.com launches playful AI campaign to combat workplace angst

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

By Sean Mitchell • 4 min read • Thu, 6th Nov 2025
Holiday sales success: essential insights for app marketers
Customer Experience

Holiday sales success: essential insights for app marketers

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

By Tiahn Wetzler • 4 min read • Sat, 11th Oct 2025

Stories from Other Regions

Connected TV stories

AppsFlyer unveils AI-powered marketing tools for app-first brands
Data Analytics

AppsFlyer unveils AI-powered marketing tools for app-first brands

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
AI & retail media are set to transform UK shopping by 2026
Marketing Technologies

AI & retail media are set to transform UK shopping by 2026

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025
Vistar Media strengthens Southeast Asia team with key hires
Marketing Technologies

Vistar Media strengthens Southeast Asia team with key hires

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
BookMyAdvert.com unveils UK's first self-serve TV ad platform
Marketing Technologies

BookMyAdvert.com unveils UK's first self-serve TV ad platform

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

By Jed Nykolle Harme • 3 min read • Fri, 24th Oct 2025
Why Southeast Asia's advertising growth demands better measurement
Marketing Technologies

Why Southeast Asia's advertising growth demands better measurement

Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

By Amresh Kumar • 5 min read • Thu, 23rd Oct 2025
LG & Paramount launch IP-based live channels on Australian TVs
Smart Home

LG & Paramount launch IP-based live channels on Australian TVs

LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.

By Melania Watson • 4 min read • Tue, 7th Oct 2025