Customer data stories - Page 2

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

Bad data is quietly wrecking Asia’s eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

Zoho launches AI-powered spend and enterprise billing tools to help larger firms tighten control of finances and revenue operations.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

Retail investors are tipped to rule UK wealth and fintech by 2026 as banks and digital challengers race to capture mass-market demand.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

Zoom unveils AI Companion 3.0, adding agentic workflows, a browser hub for work orchestration and standalone access from USD $10 a month.

Cyber Weekend spending of AUD $6.8 billion shows retail’s strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.