Customer engagement stories
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.
The hire signals Cyara's push to win more enterprise customers in APAC as firms demand tighter oversight of AI customer-service tools.
The redesign is already helping the Bonbeach distiller draw more attention in shops and at trade shows, lifting its perceived value.
Forrester's top ranking comes as industrial operators face rising ransomware and espionage threats across connected critical infrastructure.
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
Verified records can sharpen lending, fraud and compliance decisions, while enrichment on faulty customer data can simply scale the errors.
Rising AI-driven phishing attacks are pushing ANZ organisations towards post-perimeter defences, as Netpoleon widens Cofense access through its channel network.
Home loan applicants are reaching loan lodgement 2.5 times faster after Lendi Group linked AI agents to Twilio's platform.
Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.
Pressure to lift output is pushing Kiwi businesses to embed AI in daily communications, with labour productivity up to 40% below peers.
Visitors at Gateshead's Metrocentre now get event updates and ads from a network of screens fitted into the 40-year-old mall.
The appointments are intended to widen access to REANNZ services and strengthen its growth model as it reshapes delivery for researchers and educators.
Smaller lenders are turning to unified digital tools as Tri City brings account opening, banking and marketing onto one platform.
The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.
Malaysian businesses should get faster access to Snom's IP phones and conferencing gear as Telediant takes on distribution and support.
New Zealand businesses can now access RingCentral's agentic voice AI through Digital Island, easing deployment and support for local customers.
The Australian security integrator is deepening its New Zealand push with local hiring after securing a major national retailer rollout and other work.
Most firms are using AI without the rules or training to support it, leaving privacy, security and integration risks unchecked.
Businesses can now test LG's commercial displays and software in Singapore before committing to wider roll-outs across Asia.