Customer engagement stories - Page 1
HubSpot on navigating exponential change in the age of AI
Today
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digital transformation
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fintech
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martech
At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.
Avoid these 3 common pitfalls when using AI to improve customer experience
Today
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crm
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digital transformation
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cx
Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.
Granicus launches Engagement Cloud to boost public sector trust
Today
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digital transformation
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data privacy
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digital engagement
Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.
Michelle Huff named Chief Marketing Officer at Alteryx
Today
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data analytics
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oracle
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salesforce
Alteryx has appointed Michelle Huff as Chief Marketing Officer to lead global marketing and boost its AI-driven data analytics platform's reach worldwide.
NiCE & AWS deepen AI partnership to power CX automation
Last week
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uc
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digital transformation
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hyperscale
NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.
RCS messaging surges in UK as iOS support & AI drive growth
Last week
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cx
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martech
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ai
RCS messaging in the UK has surged 65% in 2024, boosted by Apple iOS support and AI, as brands enhance customer engagement with richer, interactive chat tools.
Agentic AI market set to soar as firms drive automation growth
Last week
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cx
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phishing
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martech
Agentic AI market set to grow from USD $7.28 billion in 2025 to over $41 billion by 2030, driving automation and transforming sectors from cybersecurity to customer service.
Organisations boost customer education but face scaling hurdles
Last week
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edutech
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cx
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
Techcombank leads Vietnam with record brand equity & awards
Last week
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cx
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martech
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ai
Techcombank tops Vietnam’s banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.
Adobe debuts AI tools for large-scale customer experience
Last week
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Australian consumers wary as AI delivers business benefits
Last week
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digital transformation
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cx
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martech
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
Kip Compton appointed CEO as Fastly reaffirms 2025 guidance
Last week
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cx
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martech
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cybersecurity
Kip Compton has been named CEO of Fastly, replacing Todd Nightingale, with the company reaffirming its 2025 financial guidance amid the leadership change.
AI set to transform customer experience & loyalty in 2025
Last week
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digital transformation
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cx
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martech
In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.
Experts reveal how AI Agents impact retail, shopping and customer loyalty
This month
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cx
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martech
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personalisation
AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.
Newell Brands harnesses Adobe AI to boost content creation speed
This month
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cx
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martech
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supply chain
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Upwind appoints Rinki Sethi as Chief Security Officer to drive growth
This month
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firewalls
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cloud security
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cx
Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.
QSIC strengthens US growth with leadership hires & USD $25 million raise
This month
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cx
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data science
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martech
QSIC boosts US growth with new leaders and a USD $25 million raise, aiming to expand its AI-driven in-store audio platform globally.
Upwind names Rinki Sethi Chief Security Officer amid growth
This month
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firewalls
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cloud security
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cx
Upwind has appointed seasoned cybersecurity leader Rinki Sethi as Chief Security Officer to drive global security and support rapid growth.
Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation
This month
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cx
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martech
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airlines
Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
This month
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.