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Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Yesterday
Asia-Pacific executives hail AI's rapid business rise
Customer Relationship Management

Asia-Pacific executives hail AI's rapid business rise

AI is now embedded in reporting and operations across the region, but executives warn that governance, data sovereignty and shadow use lag behind.

By Mark Tarre • 6 min read • Yesterday
Australia & New Zealand lead in agentic AI adoption
Digital Transformation

Australia & New Zealand lead in agentic AI adoption

Consumers in Australia and New Zealand are facing longer waits and repeated handovers as companies rush to deploy agentic AI, Genesys found.

By Mark Tarre • 4 min read • Yesterday
Why AI projects that don't start with a study of customer behaviour are destined to disappoint
Data Analytics

Why AI projects that don't start with a study of customer behaviour are destined to disappoint

Many AI roll-outs miss returns for years because businesses fail to spot customer pain points before automating broken processes.

By James Johnstone • 4 min read • 4 days ago
Umbraco launches Automate with AI workflow controls
Software-as-a-Service

Umbraco launches Automate with AI workflow controls

Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.

By Mark Tarre • 4 min read • Last week
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Last week
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

British Council taps Daon for global identity checks
Software-as-a-Service

British Council taps Daon for global identity checks

Millions of test takers will face tighter checks as the British Council rolls out Daon's facial authentication across its global exams.

By Sean Mitchell • 3 min read • 2 days ago
Merchants urged to check BNPL compliance at checkout
Fintech

Merchants urged to check BNPL compliance at checkout

Shoppers could face clearer repayment terms and stricter affordability checks as UK oversight of buy now, pay later products tightens.

By Karen Joy Bacudo • 3 min read • 2 days ago
Hong Kong shoppers embrace AI, but not at checkout
Data Protection

Hong Kong shoppers embrace AI, but not at checkout

While discovery is already mainstream, 45% of Hong Kong shoppers still balk at letting AI complete purchases, the survey found.

By Karen Joy Bacudo • 4 min read • Last week
UK shoppers wary of AI making purchases, survey finds
Digital Transformation

UK shoppers wary of AI making purchases, survey finds

Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Monzo launches automated debt consolidation with ClearScore
Fintech

Monzo launches automated debt consolidation with ClearScore

Automating repayments could ease strain for borrowers juggling multiple debts, as the bank aims to cut admin and improve approval odds.

By Karen Joy Bacudo • 5 min read • Last week
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last week
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last week
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Last week
Mastercard unveils Singapore payments innovation circuit
Biometrics

Mastercard unveils Singapore payments innovation circuit

Financial institutions across Asia Pacific are being shown how AI agents, digital identity and tokenisation could reshape secure payments in coming years.

By Karen Joy Bacudo • 4 min read • Last week
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Last week