CFOtech Canada - Technology news for CFOs & financial decision-makers
Canada

Customer retention Stories - Page 7

Global Stories

Customer retention stories

Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 18th Jun 2026
Cloudbeds & Journey launch shared hotel loyalty network
Software-as-a-Service

Cloudbeds & Journey launch shared hotel loyalty network

Independent hotels could win repeat bookings from big chains and OTAs as Cloudbeds and Journey pool loyalty rewards across a shared network.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026
Genesys honours Nexon & QPC in APAC partner awards
Software-as-a-Service

Genesys honours Nexon & QPC in APAC partner awards

The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.

By Sean Mitchell • 4 min read • Wed, 17th Jun 2026
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Fri, 12th Jun 2026
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • Thu, 11th Jun 2026
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • Thu, 11th Jun 2026
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • Thu, 11th Jun 2026
Spinnaker Support names Vivek Pruthi APAC Managing Director
Digital Transformation

Spinnaker Support names Vivek Pruthi APAC Managing Director

Rising demand for independent SAP, Oracle and VMware support is driving Spinnaker's APAC expansion as it doubles headcount and appoints Vivek Pruthi.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 11th Jun 2026
Epicor names Rachel Barger as Chief Revenue Officer
Software-as-a-Service

Epicor names Rachel Barger as Chief Revenue Officer

The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.

By Sofiah Nichole Salivio • 3 min read • Wed, 10th Jun 2026
Pax8 brings Beyond conference to Sydney in APAC push
Digital Transformation

Pax8 brings Beyond conference to Sydney in APAC push

More than 800 managed service providers are expected in Sydney as Pax8 seeks to deepen its Asia-Pacific presence with a regional conference.

By Mark Tarre • 4 min read • Tue, 9th Jun 2026

Stories from Other Regions

Customer retention stories

Ellis Brigham cuts order enquiries by 14% with Ingrid
Digital Transformation

Ellis Brigham cuts order enquiries by 14% with Ingrid

The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.

By Karen Joy Bacudo • 3 min read • Fri, 19th Jun 2026
UK councils drive Arcus Global growth amid reorganisation
Software-as-a-Service

UK councils drive Arcus Global growth amid reorganisation

Council reorganisation is speeding up demand for cloud systems as Arcus Global posts 26 per cent recurring revenue growth since 2022.

By Mark Tarre • 4 min read • Mon, 15th Jun 2026
Unleashed launches tools for small Australian manufacturers
Software-as-a-Service

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Thu, 11th Jun 2026
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Wed, 10th Jun 2026
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Tue, 9th Jun 2026
6 proven use cases of email verification across industries
Fintech

6 proven use cases of email verification across industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • Tue, 9th Jun 2026