Data Strategy stories

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

MSCI appoints ex-Goldman executive Dinesh Gupta as Chief Data Officer and Global Head of Operations to drive its data and AI strategy.

Hidden cloud data, egress fees and GPU 'double bubble' bills are quietly turning many enterprise AI ambitions into costly, slow ordeals.

Culture-first leaders aren't 'soft'; they pair empathy with high standards, commercial discipline and tough decisions to drive performance.

AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.

Komprise launches KAPPA, a serverless engine to enrich and orchestrate unstructured data at scale, priming file estates for AI use.

Boomi tops 30,000 customers and runs 75,000 AI agents in production, as enterprises shift from AI experiments to large-scale automation.

BigHammer.ai debuts AI agents to replace complex data stacks, promising up to 70% cost cuts and faster delivery for analytics teams.

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Alteryx and Google Cloud deepen BigQuery integration to run no-code analytics in place, promising tighter data governance and AI-ready workflows.

Alteryx deepens its Google Cloud partnership, bringing Alteryx One workflows directly into BigQuery and planning a Google-first marketplace edition.

Data Privacy Day puts spotlight on how trusted, resilient data underpins safe AI adoption, compliance and business continuity.

Databricks reports a 327% jump in enterprise use of multi-agent AI, as firms move beyond chatbots to real-time, governed production systems.

Genetec issues privacy rules for physical security data, urging clear limits, encryption and ongoing cyber defence for surveillance systems.

Kani deepens its tie-up with TransactPay, adding Data-as-a-Service to streamline global payments data as the issuer ramps up scale.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Gartner predicts half of organisations will adopt zero-trust data governance by 2028 as synthetic AI content undermines traditional data trust.

AI agents move from pilots to core enterprise tools by 2026, but new research warns governance remains the missing link for many firms.

With AI use surging and fines topping EUR €1 billion, robust data governance is now essential to unlock value, trust and compliance.