CFOtech Canada - Technology news for CFOs & financial decision-makers

Gen Z stories

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Markable launches free creator tier as social commerce grows

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cx
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martech
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rpa
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
Hsann

Pepperstone Crypto: Digital assets go mainstream as investors take control of financial future

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crypto
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fintech
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blockchain
Pepperstone Crypto says digital assets are moving into the mainstream as regulation, ETFs and younger investors reshape how traders access markets.
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Canadian employers face fiercer battle for tech talent

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edutech
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data analytics
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digital transformation
Canadian firms are finding that pay is no longer enough, as hybrid working and AI skills reshape how employers recruit and promote tech staff.
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ESG shifts from reporting to action across industries

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storage
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robots
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agricultural technology
Earth Day prompts businesses to turn ESG, AI and recruitment talk into practical change, as leaders cite data, energy limits and candidate scrutiny.
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AI skincare searches surge as consumers seek guidance

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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
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Shoppers turn against AI social content, survey finds

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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
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AIFO launches UK trading platform amid retail boom

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fintech
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risk & compliance
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social media
AIFO launches UK trading education platform as retail investing surges, targeting part-time traders with capital access, risk rules and Academy training.
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Visa says AI agents may soon negotiate business deals

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digital transformation
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fintech
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cx
Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.
Mike putman

AI can inspire travel, but it still can't book it. That's about to change

This month
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digital transformation
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fintech
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cx
AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
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TD launches Easy Trade app for novice Canadian investors

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fintech
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cx
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martech
TD rolls out Easy Trade app with 100 commission-free trades for novice Canadian investors, as banks race to win younger customers.
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Visa launches subscription manager for recurring payments

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crypto
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fintech
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cx
Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.
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Companies grow quieter as polarisation reshapes PR

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risk & compliance
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ai
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clean technologies
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
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Venmo links with PayPal for global money transfers

Last month
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crypto
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fintech
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risk & compliance
Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.
Multi gen shoppers reading detailed eco labels in us supermarket

Generational divides shape how shoppers use green data

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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Canadian store checkout payment terminal down customers waiting anxious

Payment outages put Canadian retailers’ sales at risk

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digital transformation
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cx
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martech
Payment outages are threatening Canadian retail and hospitality, with disruptions exposing merchants to an estimated USD $7.6 billion a year.
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Canadian women report greater anxiety over AI at work

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digital transformation
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genai
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data privacy
Canadian women report higher anxiety and lower confidence using AI at work than men, as workplace expectations outpace support and training.
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More UK adults eye moving abroad as language skills pay

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hcm
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hybrid & remote work
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teched
More UK adults are ready to move abroad, as new research links language skills to higher pay, confidence and global career mobility.
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Taboola predicts five trends reshaping travel marketing

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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Millennial couple conflicted over ai chatbot in cozy living room

AI in love lives: help for some, a deal-breaker for others

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genai
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data privacy
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ai
AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.
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File errors cost firms & push stressed staff to quit

Thu, 12th Feb 2026
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storage
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document management
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digital transformation
Broken documents and file mix-ups are costing firms an average of USD $6,790 per employee each year, a new survey of US workers finds.