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Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
Teens on Meta's apps will see less mature material by default as the firm tightens age-based controls after years of child-safety scrutiny.
Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.
Users will soon be able to check whether images and video were AI-made or edited as Google widens provenance tools in Search, Chrome and Pixel.
Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.
More than a third of UK business decision-makers now use social media for tax guidance, risking errors that can inflate bills or cashflow.
Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.
Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.
Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
