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Market research Stories - Page 21

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Market research stories

Study finds value for money trumps price in eCommerce
Data Analytics

Study finds value for money trumps price in eCommerce

Value for money, not low prices or rapid delivery, is the strongest driver of eCommerce satisfaction, Judge.me's study of reviews finds.

By Catherine Knowles • 4 min read • Thu, 18th Dec 2025
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025
AI surge keeps Gigamon atop fast-growing observability
Firewalls

AI surge keeps Gigamon atop fast-growing observability

Gigamon holds 50% of the deep observability market as AI and LLM demand fuels rapid hybrid cloud growth toward USD $1.7 billion by 2029.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025
AI-led workplaces twice as likely to beat revenue goals
Digital Transformation

AI-led workplaces twice as likely to beat revenue goals

Firms that embed AI in digital workplace tools are twice as likely to beat revenue goals, as gaps widen with slower-moving rivals.

By Melania Watson • 4 min read • Wed, 10th Dec 2025
Gartner warns of AI slowdown & divide among carmakers
Data Analytics

Gartner warns of AI slowdown & divide among carmakers

Gartner warns most carmakers will rein in AI spending within five years, leaving a small, software-led elite to dominate the industry.

By Melvin Hipolito • 4 min read • Tue, 9th Dec 2025
AI leaders surge ahead in growth & profitability
Data Protection

AI leaders surge ahead in growth & profitability

A global NTT DATA study finds AI leaders are 2.5 times likelier to see double-digit revenue growth and triple the profit margins of peers.

By Sean Mitchell • 4 min read • Tue, 9th Dec 2025
Research teams slow to adopt AI risk losing organisational clout
Digital Transformation

Research teams slow to adopt AI risk losing organisational clout

Research teams not using AI risk losing influence, with AI-powered insights driving 72% of teams to increased demand and budget, Qualtrics finds.

By Melvin Hipolito • 4 min read • Tue, 18th Nov 2025
New modular quantum platform QUB promises flexible research deployment
EduTech

New modular quantum platform QUB promises flexible research deployment

QuantWare, Q-CTRL and Qblox launch QUB, a modular quantum computing platform offering 5 to 41 qubits for enterprise and research flexibility.

By Catherine Knowles • 3 min read • Tue, 18th Nov 2025
Australian AI startup Heatseeker wins top L'Oréal beauty tech prize
Marketing Technologies

Australian AI startup Heatseeker wins top L'Oréal beauty tech prize

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

By Melvin Hipolito • 4 min read • Mon, 10th Nov 2025
OpenTable rolls out upgraded Regulars loyalty scheme worldwide
Customer Experience

OpenTable rolls out upgraded Regulars loyalty scheme worldwide

OpenTable has globally launched its upgraded Regulars loyalty scheme, rewarding diners with points and perks to boost repeat restaurant bookings.

By Kaleah Salmon • 3 min read • Wed, 5th Nov 2025
Claude enables instant market research with GWI audience data
Artificial Intelligence

Claude enables instant market research with GWI audience data

Anthropic's Claude now integrates GWI's data, offering instant, bias-checked market research from 3 billion consumers across 50+ countries within AI chats.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025
Datadog named a Leader in 2025 Gartner Magic Quadrant for DEM
Security Information and Event Management

Datadog named a Leader in 2025 Gartner Magic Quadrant for DEM

Datadog has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking the second consecutive year of recognition.

By Melania Watson • 3 min read • Thu, 30th Oct 2025

Stories from Other Regions

Market research stories

UK bosses see AI reshaping work but not cutting jobs
Data Protection

UK bosses see AI reshaping work but not cutting jobs

UK bosses say AI will transform roles, boost hiring and revenue, as daily use soars but fears over security and tool sprawl persist.

By Catherine Knowles • 5 min read • Fri, 12th Dec 2025
Bolt Insight secures GBP £7m to build AI insights chief
Data Analytics

Bolt Insight secures GBP £7m to build AI insights chief

Bolt Insight raises GBP £7m led by Pembroke VCT to expand globally and build an AI “assistant chief insights officer” for brands.

By Catherine Knowles • 4 min read • Thu, 11th Dec 2025
Gen Z 'Returniture' trend piles pressure on UK retailers
Digital Transformation

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Mercury Analytics launches Omnibus survey for rapid insights
DevOps

Mercury Analytics launches Omnibus survey for rapid insights

Mercury Analytics launches Omnibus, a rapid national survey service offering US teams quick insights from 1,000 adults to aid routine decision-making.

By Melvin Hipolito • 3 min read • Thu, 6th Nov 2025
Young UK drivers prioritise car maintenance over holidays & tech
Marketing Technologies

Young UK drivers prioritise car maintenance over holidays & tech

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025