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Global ad spend to rise 11.9% to USD $1.34 trillion
Generative AI

Global ad spend to rise 11.9% to USD $1.34 trillion

Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.

By Karen Joy Bacudo • 3 min read • Yesterday
Microdramas are booming. AI could make it even harder to stop binge‑watching
Generative AI

Microdramas are booming. AI could make it even harder to stop binge‑watching

Their rapid rise is prompting concerns that AI-made episodes and algorithmic recommendations will make microdramas even harder to stop watching.

By Johnny Chan • 4 min read • Last week
Sinclair promotes Lai, hires Choi in Hong Kong restructure
Gaming

Sinclair promotes Lai, hires Choi in Hong Kong restructure

The appointments bring consumer and corporate communications under one regional team as clients demand more joined-up support across Asia-Pacific.

By Raphael Veloso • 3 min read • Last week
Taboola launches Realise ID to boost ad conversions
Generative AI

Taboola launches Realise ID to boost ad conversions

Performance marketers could see stronger returns as the new tool claims up to a 2.4x lift in conversion efficiency across devices and channels.

By Raphael Veloso • 4 min read • Last week
Kantar finds marketers back AI assistants, consumers wary
Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month
G Squared founders launch Mercantile Co. for agencies
Customer Experience

G Squared founders launch Mercantile Co. for agencies

The new parent company groups four specialist agencies under one roof, giving clients broader capabilities while keeping each brand distinct.

By Raphael Veloso • 4 min read • This month

Stories from Other Regions

Social Media stories

Lead Velocity warns firms on cyber risks in marketing tools
Customer Relationship Management

Lead Velocity warns firms on cyber risks in marketing tools

A cyber breach can now distort ad spend, customer data and campaign performance if businesses fail to lock down marketing systems.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday
Ramp lands multi-year deal with San Francisco 49ers
Fintech

Ramp lands multi-year deal with San Francisco 49ers

The tie-up will put more of the 49ers' spending and travel payments on Ramp's platform while boosting the fintech's Bay Area visibility.

By Karen Joy Bacudo • 3 min read • Yesterday
Shoppers prefer AI price tools over autonomous buying
Artificial Intelligence

Shoppers prefer AI price tools over autonomous buying

Consumers want AI to hunt bargains, but most still reject software buying clothes for them, according to a survey of 3,300 adults.

By Karen Joy Bacudo • 4 min read • 2 days ago
Yoti adds ConnectID to Australia age assurance platform
Gaming

Yoti adds ConnectID to Australia age assurance platform

Online platforms in Australia will have a simpler way to meet tighter age-check rules without collecting extra personal data from users.

By Karen Joy Bacudo • 4 min read • 2 days ago
Young people say AI is eroding trust online, report finds
Generative AI

Young people say AI is eroding trust online, report finds

Generative AI and scams are making many rangatahi doubt what they see online, even as reliable internet remains vital for school, work and services.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Small firms risk trust loss from AI adverts, agency warns
Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Mississippi travel campaign lets creator sell bookings
eCommerce

Mississippi travel campaign lets creator sell bookings

Visitors can now book a creator's exact Mississippi trip through a new storefront, as tourism bodies seek a clearer route from posts to sales.

By Raphael Veloso • 4 min read • Last week
AI influences 42% of UK in-store spending, survey finds
Artificial Intelligence

AI influences 42% of UK in-store spending, survey finds

The survey shows AI is now shaping 42% of UK in-store spending, as retailers face pressure to adapt customer journeys across channels.

By Karen Joy Bacudo • 3 min read • Last week
Zeeën launches app to help Australians make friends
Hybrid & Remote Work

Zeeën launches app to help Australians make friends

The app taps into growing loneliness in Australia, where official data show many adults feel isolated at least some of the time.

By Raphael Veloso • 5 min read • This month
ZYMIX launches UK social superapp combining chat & payments
Fintech

ZYMIX launches UK social superapp combining chat & payments

It aims to cut app switching for British users by linking messaging, events, social content and peer-to-peer payments in one place.

By Karen Joy Bacudo • 4 min read • This month
Canon Singapore launches #iamkyosei to honour local heroes
Instagram

Canon Singapore launches #iamkyosei to honour local heroes

Singapore residents can now spotlight unsung community helpers on Instagram as Canon ties prizes and creator support to its Kyosei philosophy.

By Sean Mitchell • 4 min read • This month