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Sports Technology (SportsTech) stories

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Sports Technology (SportsTech) stories

NBA teams with AWS to launch AI-powered basketball insights hub
Digital Transformation

NBA teams with AWS to launch AI-powered basketball insights hub

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
Testlio partners with Bugcrowd & InnoWave on global QA hub
DevOps

Testlio partners with Bugcrowd & InnoWave on global QA hub

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

By Catherine Knowles • 4 min read • Wed, 1st Oct 2025
Six Nations Rugby partners with Capgemini to boost digital fan experience
Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Oakley unveils Meta Vanguard AI glasses for elite athletes
Wearables

Oakley unveils Meta Vanguard AI glasses for elite athletes

Oakley and Meta have launched Meta Vanguard AI glasses, offering athletes performance insights, a POV camera, and fitness app integration for high-intensity sports.

By Sean Mitchell • 4 min read • Fri, 26th Sep 2025
Epic Padel raises USD $10M to expand clubs & global reach
Global expansion

Epic Padel raises USD $10M to expand clubs & global reach

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

By Jed Nykolle Harme • 4 min read • Thu, 25th Sep 2025
Seattle Seahawks unite fan data with Amperity for better engagement
Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025
Axon Perform opens UK office to boost elite sports analytics
Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Girona FC chooses WatchGuard to boost cyber security strategy
Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Gaming

Hisense extends FIFA World Cup partnership, unveils AI tech for 2026

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

By Jed Nykolle Harme • 4 min read • Sat, 6th Sep 2025
Sea-Doo unveils 2026 lineup with new touchscreen tech & audio
Customer Experience

Sea-Doo unveils 2026 lineup with new touchscreen tech & audio

Sea-Doo's 2026 personal watercraft range features new 10.25-inch touchscreen tech, upgraded audio, and enhanced connectivity for riders.

By Catherine Knowles • 3 min read • Fri, 22nd Aug 2025
Kosterman makes F1 Academy debut with livery honouring 200 women
Gender equality

Kosterman makes F1 Academy debut with livery honouring 200 women

Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.

By Sean Mitchell • 4 min read • Thu, 21st Aug 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

NBA China partners with Alibaba Cloud to enhance AI fan experience
Artificial Intelligence

NBA China partners with Alibaba Cloud to enhance AI fan experience

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025
Harlequins partners with AccountsIQ to drive data-led operations
Data Analytics

Harlequins partners with AccountsIQ to drive data-led operations

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

By Kaleah Salmon • 4 min read • Wed, 24th Sep 2025
Premier Sports Network partners with Alcatraz for stadium security
Surveillance

Premier Sports Network partners with Alcatraz for stadium security

Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025
8x8 extends Southampton FC partnership to boost fan engagement
Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025
Zhik to supply technical uniforms for 2025 canoe slalom worlds
Clean technologies

Zhik to supply technical uniforms for 2025 canoe slalom worlds

Zhik will supply technical uniforms for volunteers and staff at the 2025 Canoe Slalom World Championships in Penrith, extending its Paddle Australia partnership.

By Melvin Hipolito • 3 min read • Thu, 28th Aug 2025
Generative AI transforms Women's Rugby World Cup broadcasts
Digital Transformation

Generative AI transforms Women's Rugby World Cup broadcasts

Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.

By Melvin Hipolito • 4 min read • Fri, 22nd Aug 2025