WPP stories
The move signals WPP's push to join up its creative agencies more tightly as clients demand fewer silos and more integrated services.
Jon Cook will stay on until March 2027, giving WPP a lengthy handover as Eric Campbell takes over VML's global leadership.
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
The eCommerce technology group is reshuffling its top team as it looks to sharpen growth and compete in a tougher market.
The funding will help more enterprises shift older data systems onto Databricks tools as demand for AI deployment services accelerates.
That overhaul has slashed campaign rollout times from months to days, while also boosting production efficiency and content output across agencies.
Access to Google Cloud's code-optimisation agent now expands after early tests showed gains in forecasting, routing, chip design and research.
AI hiring is spreading unevenly across revenue teams, with senior roles and Sydney adverts most likely to mention the skill.
Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.
The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.
Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
The move comes as the UK-founded commerce group seeks GBP £500 million in growth funding to support acquisitions and overseas expansion.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
