Customer data stories

As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

AI agents are tipped to sweep through enterprises, shops and security by 2026, automating work, reshaping retail and redefining digital trust.

AI-fuelled synthetic ID fraud is surging, set to cost firms USD $23 billion by 2025 and USD $58.3 billion by 2030 without stronger checks.

Australian mid-sized firms warned they face rising cyber risk as a lack of senior security leadership leaves core threats unchecked.

AI and predictive analytics are set to transform retail supply chains in 2026, enhancing customer experience and operational efficiency.

CommBank launches a national programme to boost AI and cybersecurity skills for over one million Australian small businesses, aiming to enhance productivity and resilience.

Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.

Canadian merger and acquisition activity is set to surge in 2026 as domestic startups gain favour, driven by local firms seeking labour-saving tech solutions.

MixIn, Amperity and Criteo have launched Australia’s first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

AI-driven fraud, including synthetic identities and real-time deepfake attacks, surges in financial services, prompting urgent defence upgrades for 2026.

UK retail cyber attacks occur consistently year-round, not just around shopping events, exposing sensitive data of millions and challenging risk timing assumptions.

Many organisations struggle with data-driven decisions, hindered not by data lack but by misaligned metrics and inconsistent definitions across teams.

Intuit Australia partners with SISS to launch Open Banking feeds for QuickBooks, enhancing real-time banking integration under CDR with major banks live.

Maintaining accurate, validated addresses is key to smooth New Zealand mail deliveries, cutting costs and boosting customer satisfaction for businesses.

This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.

Proximus Global and EnStream have launched an API to help Canadian firms verify if mobile numbers have been reassigned, combating recycled phone number fraud.

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

Voyado's UK customer base grows 40% as retailers boost AI-driven engagement to meet rising costs and evolving consumer expectations.

Teachers Mutual Bank has sped up identity checks from three days to under a minute by upgrading to Boomi's real-time integration platform, enhancing member experience.