Customer engagement stories

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.

In 2026, AI agents move from pilots to the enterprise core, forcing firms to prove measurable value under tight governance.

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

As AI reshapes work, women are using it to ditch outdated trade-offs and prove ambitious careers and rich family lives can coexist.

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

General Magic secures USD $7.2m to grow SMS-based AI agents that cut insurance quote times to minutes and slash inbound calls by 30%.

Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

TD's head of intellectual property explains why patents have become central to banking innovation, from mobile to responsible AI.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.