Gen Z stories - Page 3

A dNOVO survey reveals Canadians trust AI search tools least of all sectors, with a score of 1.91, even below lawmakers at 2.08.

Survey finds Gen Z in Canada and the US views education as AI's biggest opportunity, favouring personalised tutoring and adaptive learning systems.

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Fewer than 10% of Canadian workers use AI daily at work, with a TD Bank survey highlighting a major gap in training and adoption across generations.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

A Stack Overflow survey finds 84% of developers use AI tools, yet 46% mistrust AI output, highlighting a growing trust gap despite rising adoption.

Nearly 8 in 10 Canadians would stop using a company after a data breach, with many seeing AI as a risk to their personal data and trust.

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

Rising inflation and tariffs are forcing global consumers to cut grocery spending, shift to discount retailers, and reduce purchases across several retail categories.

Prezzee and UnionPay International have partnered to expand digital gifting globally, enhancing secure, borderless payment solutions across 183 countries.

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

AWS invites startups worldwide to join its 2025 Generative AI Accelerator, offering up to USD $1 million in credits, mentorship, and tech support.

Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.

Adyen's report reveals 36% of Canadian consumers use AI for shopping, a 44% rise, with over half open to future AI-assisted purchases.