The Ultimate Guide to Personalisation
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Canadian Personalisation News
Regional stories with direct local relevance
Martyn urges parents to help children think offline
Children risk letting algorithms shape their identity unless parents build stronger offline bonds and teach critical thinking, a researcher says.
Canadian firms flag AI-linked cyber risks from suppliers
Supplier oversight is becoming a bigger cyber priority as one in three Canadian businesses reported an AI-linked incident in the past year.
RBC partners with Hopper to update Avion Rewards Travel
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
AI-fuelled fintech mega-deals are surging, but most buyers lack the operating model and culture to turn shiny assets into real value.
Hiswai launches Zuno AI chat to power smarter websites
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Rover's Phil Katz on trust signals in pet care
Rover says data, trust systems and AI tools are reshaping pet care marketplaces as owners seek more personalised services.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The zero-click future: How to optimize your email strategy for AI
The pros and cons of AI in content generation: all you need to know
Interviews
Interviews and video coverage from the network
Recent Personalisation News
The visibility gap: Why women's expertise in technology must be seen
Women's expertise is powering technology's future, but without greater digital visibility, their leadership risks remaining unseen.
Shoppers turn to AI tools in hunt for better retail deals
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
Mailchimp boosts eCommerce tools with wider SMS rollout
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Canadian shoppers demand value, personalisation & trust
Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.
Demand Spring & Brandlight partner on AI search visibility
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Home Société Group unifies brands with new multi-banner site launch
Home Société Group launches mustsociete.com, uniting five premium home brands on one Shopify platform for a seamless customer experience.
OpenAI launches partner network with USD $150 million
Businesses struggling to embed AI in day-to-day operations will get help from a new OpenAI partner network backed by USD $150 million.
Cloud202 launches Qubitz AI for cheaper business apps
Enterprises could cut AI app development costs by up to 80% as Cloud202 targets the gap between prototypes and secure production systems.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
PureVPN launches ChatGPT tool for VPN server access
Users in 10 markets can now find and connect to PureVPN servers through ChatGPT prompts, without sharing data with the chatbot.
AI traffic on Fastly network jumps 30% in five months
Website operators face rising infrastructure and commercial pressure as AI-generated requests on Fastly's network climbed 30% in five months.
Sitecore buys Scrunch to boost AI search visibility
Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.
Apple expands intelligence across apps & Siri revamp
The rollout deepens Apple's AI push, but some users in Europe and China will miss key features as Siri's remake arrives later in beta.
AskNicely launches AI agents for customer insights
Frontline teams at multi-location service businesses could cut dashboard churn as AskNicely's new tools automate insights and routine review replies.
Microsoft unveils AI agents, models & security tools
Developers and enterprise customers will get more AI controls as Microsoft adds agents, in-house models and security tools across its software stack.
Microsoft launches Scout personal agent for 365 work
The new tool can schedule meetings, flag delays and act within existing permissions as Microsoft pushes autonomous software into everyday office apps.
Snowflake expands CoCo agent & launches Datastream
Businesses can now feed live data into governed Snowflake tables more easily, as the company ties AI app building to real-time streaming.
McKinsey flags widening B2B gap as AI lifts leaders
Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.
Mailchimp launches Analytics AI & expands integrations
Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.
AWS launches agentic shopping assistant for retailers
Retailers could deploy branded AI shopping assistants in about 60 days, as AWS opens Amazon-tested technology to external merchants.